![]() ![]() In fact, SPAM IS LEGAL in the United States. Whether a message is spam does not answer whether it is illegal. Every one of us has found them in our inboxes, or more likely our spam folders. Spam refers to those impersonal solicitations for pharmaceuticals, weight loss products, or investment opportunities. ![]() Good sales and marketing teams target specific people for specific reasons and with specific messages. It is clear from this definition that if you are doing your job as an email marketer, you should NEVER be sending spam. A spam message may not be illegal, and an illegal message may not be spam, by certain definitions.Īccording to Spamhaus (a supplier of realtime threat intelligence), an unsolicited message is spam if, “the recipient’s personal identity and context are irrelevant because the message is equally applicable to many other potential recipients.” “Spam” is not a legal term, and definitions vary. To start with, let’s clarify the distinction between “spam” and illegal email. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. ![]() There is a lot of confusion surrounding these questions. What is spam? What is a cold email? And when is your email against the law? ![]()
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